PTI - Twinkl Christmas - Santa Sleigh and Reindeer Promotional Card Paper Toy - Image Main
Client : Twinkl Educational Publishing

FUT Client Image - TwinklTwinkl is a digital educational publisher, creating digital resources for teachers to use in the classroom with children of all ages. I worked for Twinkl as a graphic designer and paper engineer for three years creating hundreds of educational paper crafts for use in the classroom and at home. As Twinkl offers the paper crafts as part of their subscription model none of the work I designed whilst with the company are available for download on the Fold Up Toys website, but are available though Twinkl for subscribers.

About Project

Designed as a Christmas promotional for Twinkl, this model was printed on A4, folded down the middle effectively splitting it into two A5 models. Because of this limitation it seemed like creating a Santa inside of a sleigh and a separate reindeer would be the best option as they work both as a singular model and as separate pieces. Filling in some of the empty space left over with a simple box gift helped keep the composition of the page balanced and utilize what little space was leftover.
This promotional item was sent out to teachers in the UK.

Designer Notes

This model is one of my favorite pieces designed at my time with Twinkl. Because ti was a physically printed promotional item I was allowed more time to make sure the shape and texture exuded quality and going back and forth with the brand director on how we could alter the design and layout was a pleasant experience.
Unfortunately I don’t have a digital version of this model in my archive, but I do have several of the produced hand-outs at least.

A “summer” version of this model was also produced for Australian Christmas. Instead of reindeer it featured two kangaroos. Ithis was only a digital download however.

Adding in simple box gifts to fill space on Christmas toys has become some what of a tradition at this point. You can see this idea continued with the 2016 Christmas robin model and the 2018 naughty/nice Santa model.

More Twinkl Paper Toys :

~Halloween Toys – Twinkl


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