The John Lewis Christmas advert has become something of a tradition in the UK, as people look to their television screens to see how the store plans to tug on their heartstrings every year. For 2021 it was a sci-fi themed story about an alien girl who fell from the sky in their star shapes spaceship and is befriended by a local boy who teaches them about the joys of the holiday season, mince pies and Christmas decorations.
As part of the campaign John Lewis launched a digital experience which let players walk around the settings from the iconic advert, re-live the magic and find digital gifts scattered throughout. Included in those digital downloads were a series of Fold Up Toy designs, including the star shapes spaceship, a mince pie and toys of Nathan and Skye.